Offline Conversion CSV Template Checklist
Use this checklist before uploading an offline conversion CSV to Google Ads.
Identifier
Use GCLID, GBRAID, WBRAID, email, phone, or address-style user data. Every row needs at least one usable identifier.
Conversion Name
Match the conversion action name used in Google Ads. Empty values are a high-risk upload problem.
Conversion Time
Use a parseable date and time. Include a timezone such as +08:00 where possible.
Value and Currency
Use numeric conversion values and three-letter currency codes such as USD, EUR, GBP, SGD, or JPY.
Order ID
Use Order ID when available to reduce duplicate import risk and make troubleshooting easier.
Duplicates
Check repeated identifier + conversion name + conversion time combinations before importing.